According to a VNA correspondent in Seoul, the analysis of travel trends in the third quarter of 2024 by Kyowon Tour Travel Easy Group, released on July 8th, revealed that Vietnam leads as the preferred overseas travel destination for South Koreans, with a rate of 13.7%, surpassing Japan’s 13.2%.
The tourism industry’s analysis indicates that short-haul destinations account for 80% of total bookings during the peak summer travel season of 2024, particularly for the Chuseok holiday, the largest holiday of the year for South Koreans.
Korean tourists at Ho Chi Minh City’s book street (Photo: VNA)
The reason is that South Koreans mainly choose travel destinations where they can relax without worrying much about expenses. Also, according to the analysis of travel booking data, this year’s Chuseok holiday has a longer break, lasting from September 14th to 22nd, and the demand for overseas travel is expected to increase significantly.
A leader of Kyowon Tour Travel Easy Group said that due to the impact of high inflation, more and more customers are choosing short-haul overseas destinations during holidays or taking early vacations to avoid peak season to reduce the cost burden.
However, to continue to maintain its attractiveness and meet the increasing demands of tourists, Vietnam is also aware of the importance of developing sustainable travel. Besides diversifying products and improving service quality, environmental protection, preserving cultural identity, and ensuring benefits for local communities are also key factors. These are the challenges facing the Vietnamese travel industry in the coming time, requiring the joint efforts of the government, businesses, and people.
ITE HCMC 2024: A Launchpad for Sustainable Travel Development in Vietnam
Recognizing the importance of sustainable travel in enhancing the position and competitiveness of Vietnam’s travel industry, the International Travel Expo Ho Chi Minh City 2024 (ITE HCMC 2024) with the theme “Sustainable Travel, Creating Future” is expected to be a launchpad for the industry’s remarkable development. This event not only brings thousands of opportunities for domestic and international travel businesses to introduce new products and services, meeting the diverse needs of the international market, but also serves as a platform for sharing innovative solutions and initiatives, promoting sustainable development, and finding new ways to attract tourists.
ITE HCMC 2024 focuses on enhancing Vietnam’s image to target markets
One of the strategic goals of ITE HCMC 2024 is to strengthen cooperation, promote trade connections, and create breakthroughs for the travel industry. With its expanded scale, ITE HCMC 2024 is expected to attract more than 500 exhibitors, including 300 registered units from 38 provinces and cities across the country. In particular, the Expo has also received great interest from many international travel promotion agencies such as South Korea, Russia, Japan, Thailand, Taiwan (China), Malaysia, Cambodia, Laos, Myanmar, and more. The International Buyer Program, with over 220 buyers from 40 countries and territories, is expected to generate 10,000 business appointments, opening doors for cooperation and development for international and Vietnamese travel businesses.
Travel conference discusses methods to promote sustainable travel development
In particular, through discussion sessions in the High-Level Tourism Forum program themed “NET ZERO Tourism – Creating Future,” the Organizing Committee hopes to bring many practical solutions, propose effective policies and strategies, towards the goal of sustainable travel development, balancing economic growth and environmental protection, while finding new ways to attract and satisfy visitors.
The ITE HCMC 2024 event is not only an opportunity to promote the image of Vietnamese travel to international visitors but also a chance for businesses in the industry to learn, exchange experiences, and seek partners, contributing to building a professional, innovative, and sustainable Vietnamese travel industry.
