Exhibitor

ITE HCMC 2025 is not only a trade fair, but also a strong kick-off for the peak travel season towards the end of the year, serving as a strategic platform where destinations, tourism authorities and travel businesses come together to launch new products, stimulate market demand, and set the pace for travel trends in the months ahead.

ITE HCMC provides an excellent opportunity for BenThanh Tourist to introduce new products, stimulate domestic tourism demand, and expand our international market. This year, we are especially delighted to welcome more international buyers from promising markets such as Russia and Poland.

The year 2025 marks our largest-ever participation at ITE HCMC. The event serves as an excellent opportunity to promote Visit Malaysia 2026, showcase our unique destinations, and attract more visitors. Vietnam is one of our key markets, and through the exhibition, we have met many potential buyers to expand partnerships. We look forward to continuing our collaboration with ITE HCMC 2026.

Joining JNTO this year are many partners from local governments, travel agencies, and accommodation providers in Japan. Our goal is to showcase the most captivating aspects of Japan to Vietnamese travelers. At the same time, we hope to further develop travel programs exploring destinations in Vietnam, helping more Japanese visitors discover the beauty, people, culture, and cuisine of this country.

We have participated in ITE HCMC for more than 10 years and have always regarded it as an exceptional and large-scale event that creates valuable opportunities for international tourism businesses, buyers, and exhibitors to connect, network, and explore business cooperation. The hosted buyers attending the show are consistently evaluated as high-quality and full of potential. We are committed to continuing our partnership with ITE HCMC to promote and strengthen awareness of Thailand’s tourism among visitors.

This year’s exhibition stands out for its increasingly diverse range of buyers, along with a professionally organized and effective appointment system. The event provides an important opportunity for us to focus on the domestic market while expanding connections with partners across Southeast Asia and beyond. We will certainly continue to accompany ITE HCMC in the years to come.

ITE HCMC 2025 is not merely a trade promotion event but a symbol of the resilience, strength, and creativity of Vietnam’s tourism industry in a time of transformation filled with both challenges and opportunities for redefinition. Vietnam Airlines is proud to have accompanied the exhibition for 19 consecutive years, as a testament to our brand commitment and a reaffirmation of our pioneering role in connecting destinations, fostering tourism and economic cooperation, and promoting the image of Vietnam to the world.

This is our fourth time participating in ITE HCMC, and also the first time we have exhibited with our own booth. We highly appreciate the enthusiasm of visitors and partners at the event. The scale of the exhibition continues to offer numerous networking opportunities, both inbound and outbound, with remarkable business development potential.