VIETNAM – A MUST-VISIT DESTINATION FOR INTERNATIONAL BUYERS AT ITE HCMC 2025

Vietnam is emerging as an unmissable and attractive destination on the global tourism map. With the upcoming ITE HCMC 2025 International Travel Expo, Vietnam’s tourism industry promises significant progress in attracting international buyers and expanding its global market. This is a golden opportunity for businesses, tourism service providers, travel agencies, accommodation providers, and destinations to explore potential cooperation and sustainable development.

In this article, we will explore key topics, including the significance of the 2025 international tourism event, the scale of the International Buyers Program at ITE, the opportunities for connection between Vietnamese businesses and global buyers, and the unique experiences the event offers. The goal is to help you fully understand the great value of VIETNAM – A MUST-VISIT DESTINATION FOR INTERNATIONAL BUYERS AT ITE HCMC 2025 and seize upcoming investment and cooperation opportunities.

B2B tourism meetings: a place where cooperative businesses meet

I. ITE HCMC 2025 – The largest trade event in Vietnam’s tourism industry

The development journey of Vietnam’s tourism industry has faced many challenges and transformations. However, thanks to long-term strategies and international events, the sector has achieved impressive results. In particular, ITE HCMC 2025 continues to affirm its position as the largest trade event in Vietnam’s tourism industry, gathering all key players in the tourism supply chain from around the world.

1. The Role of ITE HCMC in promoting Vietnam’s tourism industry

The ITE HCMC International Travel Expo plays a pivotal role in trade promotion, marketing Vietnam’s tourism, and creating strategic cooperation opportunities. This event serves as an effective platform for businesses, organizations, and localities to build sustainable relationships, enhance brand recognition, and increase revenue.

Furthermore, ITE HCMC is a center for promoting digital transformation in the tourism sector, encouraging the application of new technologies. Participating in the expo helps Vietnamese businesses maintain competitive advantages and expand their influence in the international market.

2. Scale and Scope of ITE HCMC 2025

The Ho Chi Minh City International Travel Expo 2025 is expected to maintain and expand its scale, not only in terms of the number of booths but also in the diversity of content and interaction formats. The booths will showcase a wide range of tourism products such as MICE tourism, green tourism, wellness tourism, tourism technology, luxury accommodations, innovative travel services, and much more.

The event is anticipated to attract over 1,000 businesses and organizations from more than 50 countries and territories, along with tens of thousands of visitors, international buyers, and representatives from tourism departments and agencies across southern provinces and the whole country.

ITE HCMC has been honored as the “Asia’s Best Trade Show.”

3. The International Buyers Program at ITE HCMC continues to expand

The International Buyers Program has always been a highlight of the ITE events, playing a crucial role in creating an effective forum connecting Vietnamese tourism service providers with global buyers. In 2025, this program is expected to further expand in scale, number of participating buyers, and related industries.

4. Expanding the International Buyers’ Profile and Program Objectives

This year, international buyers will come from across Asia, Europe, the Americas, Australia, as well as new potential markets such as the Middle East and Africa. This diversification enhances the opportunity to tap into new customer sources and opens up new markets for Vietnamese businesses.

The program also aims to seek partners in specialized tourism sectors such as MICE tourism (meetings, incentives, conferences, exhibitions), Wellness tourism (yoga, spa, health care), community-based tourism, and sustainable or green tourism models. This aligns with new consumer trends focusing on responsible and environmentally friendly travel.

5. Main Activities of the International Buyers Program at ITE 2025

A distinctive feature of the program includes B2B (business-to-business meetings), seminars, experience-sharing workshops, and cultural exchange activities designed to build long-term relationships.

International buyers will have the opportunity to:

• Attend direct meetings with tourism service providers,
• Explore Vietnam’s attractive destinations through sample tours,
• Participate in presentations and seminars on new tourism trends,
• Interact with domestic and international tourism experts and managers.

II. Connection opportunities at ITE 2025: international buyers will have the chance to connect with tourism service providers, travel agencies, accommodation providers, and destinations

Key groups in the connection activities at the expo

The diverse and vibrant connection activities at ITE 2025 will facilitate numerous cooperation opportunities for all participants. The main groups include:

• International Buyers: Travel agencies, tour operators, airlines, hotels, resorts.
• Tourism Service Providers: Accommodation facilities, transportation, media, marketing, tourism technology companies.
• Tourism Authorities and Departments: Representatives from provinces and cities across Vietnam, local tourism departments, showcasing local tourism products and development strategies.
• Partners in the green tourism, MICE, wellness tourism, and high-tech supply chains: Startups, innovative enterprises, and companies specializing in applied technology research and development in the tourism industry.
• Eco-tourism
• MICE tourism (meetings, incentives, conferences, exhibitions)
• Wellness Tourism (health care tourism, spa, yoga)
• Tourism Technology (mobile applications, online booking platforms, AI)

Vibrant atmosphere at ITE HCMC

Within the expo framework, booths will be grouped according to main themes such as island tourism, MICE tourism, eco-tourism, wellness, luxury resorts, and new tourism technology. Additionally, special events like thematic workshops, seminars, and art performances will enliven the atmosphere further.

III. ITE HCMC 2025 – A sustainable development platform for Vietnam’s tourism industry in the future

ITE is not only a trade event but also a bridge opening up new cooperation opportunities. With its expanded scale, diverse networking activities, vibrant experiences, and strategic partners from around the world, the expo promises to take Vietnam’s tourism industry further on the global tourism map. This is an occasion for businesses, localities, and international buyers to explore, connect, and promote the development of Vietnam as a destination in the new era of the global tourism industry.