ITE HCMC 2026 – A STRATEGIC MEETING POINT OF VIETNAM AND THE GLOBAL TOURISM INDUSTRY
The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) will officially return from August 27 to 29, 2026, in Ho Chi Minh City. Not only an annual international tourism fair, but the International Travel Expo Ho Chi Minh City (ITE HCMC) is gradually affirming its role as a strategic meeting point of Vietnam’s tourism industry and the region, where opportunities for business networking, market promotion, destination branding, and global cooperation expansion converge.
The International Travel Expo Ho Chi Minh City (ITE HCMC) marks 20 years of formation and development.
Entering 2026, the International Travel Expo Ho Chi Minh City (ITE HCMC) marks 20 years of its formation and development, continuing to affirm its position as the only international inbound tourism fair in Vietnam. Over two decades, the event has evolved from a pioneering promotional model into a leading, reputable international tourism trade platform with strong influence in Vietnam and across Asia.
In the context of global tourism being affected by geopolitical fluctuations, rising operational costs, changing consumer behavior, and continuously shifting destination trends, the tourism industry is entering a phase of profound restructuring. Therefore, the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) is not only a tourism promotion event but also a strategic forum for authorities, localities, and businesses to evaluate market trends, capture growth opportunities, and expand international cooperation.
For businesses, participating with a booth at the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) is not simply about being present at a fair but a proactive move to reach the right partners and markets and seize growth opportunities in a rapidly changing landscape.
Official information about the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026)
The event will take place at the Saigon Exhibition and Convention Center (SECC), Tan My Ward, Ho Chi Minh City.
The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026), directed by the Ministry of Culture, Sports and Tourism and the People’s Committee of Ho Chi Minh City, and organized by the Ho Chi Minh City Department of Tourism in coordination with relevant departments and agencies, will be held from August 27 to 29, 2026 at the Saigon Exhibition and Convention Center (SECC), Tan My Ward, Ho Chi Minh City.
With the 2026 theme: “Vibrant Connections – Global Destinations”, the event delivers a strong message of a dynamic, open Vietnam ready to connect with the world through tourism, culture, trade, and innovation.
Key highlights of the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026)
The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) is expected to gather more than 500 exhibitors from 40 countries and territories, reaffirming its attractiveness as one of the largest and most prestigious international tourism events in Vietnam. With the expected participation of 300 international buyers from key markets, this is an opportunity for localities, travel companies, hotels and resorts, airlines, entertainment complexes, MICE units, and tourism brands to directly access a high-quality network of partners, thereby expanding markets and increasing opportunities for international cooperation.
One of the distinctive advantages that has been maintained and enhanced over the years is the ITE HCMC Matching Platform – a business matching platform with 100% pre-scheduled appointments. The event is expected to generate tens of thousands of B2B meetings, enabling exhibitors to proactively meet the right partners, optimize working time, improve negotiation efficiency, and increase their ability to convert into real business cooperation right at the fair.
Not only a venue for product display and brand promotion, but the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) is also one of the few events in Vietnam that creates real trade promotion value through a combination of B2B and B2C models. This helps businesses both connect deeply with international buyers and expand brand visibility to visitors, media, and the public.
The year 2026 also marks the 20-year development journey of the International Travel Expo Ho Chi Minh City (ITE HCMC) – a journey that affirms its pioneering role in connecting Vietnam’s tourism with the world. After two decades of continuous expansion in scale, improvement in trade efficiency, and increasing regional influence, the International Travel Expo Ho Chi Minh City (ITE HCMC) has been honored for two consecutive years as “Asia’s Best Trade Show” at the World MICE Awards 2024 and 2025. This serves as a strong credibility guarantee for localities and businesses choosing to rent booths at the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) as a strategic, effective, and sustainable promotion channel.
Message of ITE HCMC 2026: Vibrant Connections – Global Destinations
“Vibrant Connections – Global Destinations” is the official theme of ITE HCMC 2026
The theme “Vibrant Connections – Global Destinations” is not only a communication message of the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026), but also clearly reflects the development orientation of Vietnam’s tourism in the new phase.
“Vibrant Connections” emphasizes the ability to create meaningful linkages between businesses – markets, destinations – technology, and media. These are not superficial connections but deep ones capable of evolving into commercial cooperation, increasing visitor flows, and enhancing brand value.
Meanwhile, “Global Destinations” expresses the ambition to position Ho Chi Minh City in particular and Vietnam in general as an international tourism hub, where not only are visitors welcomed, but trends are proactively created, cooperation is led, and deeper participation in the global tourism value chain is achieved.
For participating businesses, this theme is also a clear affirmation: the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) is not just a place to showcase products, but a place to create connections for growth.
Expectations from the 20-year milestone: ITE HCMC 2026 elevates Vietnam tourism promotion
ITE HCMC 2026 is expected to become an important milestone, opening a new development phase
The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) not only continues the success of previous editions but is also expected to become a significant milestone, opening a new development phase for tourism promotion activities of Ho Chi Minh City and Vietnam.
The 20-year milestone shows that the International Travel Expo Ho Chi Minh City (ITE HCMC) has gone beyond the role of a conventional promotional fair to become a platform for business connections, destination promotion, expansion of international cooperation, and enhancement of Vietnam’s tourism position in the region. This is also the time for localities and businesses to participate early, invest methodically in booth design and networking activities, thereby maximizing effectiveness at the event.
Register your booth for ITE HCMC 2026 today.
In a rapidly shifting tourism market, timely presence will be the best opportunity. Renting a booth at the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) not only helps businesses appear at one of the most prestigious international tourism events in Vietnam but also opens opportunities to meet the right partners, reach the right customers, and expand into the right markets.
Register your booth at the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) today to secure prime locations, optimize networking opportunities, and accelerate business growth in the new tourism season.
Registration and contact information for the ITE HCMC 2026 Organizing Committee
- Website: www.itehcmc.travel
- Email: info@itehcmc.travel
- Fanpage: ITE HCMC
- Hotline: +84 913 056 968
