Ho Chi Minh City, September 5, 2025 – At the closing ceremony and TPO BEST award presentation held within the framework of the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO), Ho Chi Minh City was recognized as an outstanding city in the Tourism Marketing Award category with the campaign “Find Your Vibes.”
The General Assembly of the Tourism Promotion Organization for Global Cities awarded the TPO Best awards to member cities that made significant efforts and achievements in 2024, including: Tourism Marketing Award; Tourism Innovation Award; Sustainable Tourism Award; Leadership Award.
The Tourism Marketing Award recognizes creative and sustainable tourism policies, as well as efforts to enhance the destination brand value of member cities. This award is a testament to the success of a well-executed marketing campaign that showcased the city’s unique identity on an international scale.
The “Find Your Vibes” campaign was celebrated as a powerful and creative marketing initiative that successfully captured the dual identity of Ho Chi Minh City: rich in traditional cultural heritage while also being a modern, dynamic metropolis. The campaign made a significant impact and was recognized by the international tourism community. The core strength of the campaign lies in its creative storytelling, global reach, and effective strategic partnerships. Receiving this award not only acknowledges Ho Chi Minh City’s efforts in sustainable tourism development but also affirms the city’s status as an attractive destination on the global tourism map.
Other cities honored in this category included Taiping (Malaysia) with the 150th Anniversary of the Taiping Campaign and Taichung (Taiwan) with the 2024 Lantern Festival.
The Tourism Marketing Award serves as a benchmark for all TPO member cities in building and promoting their tourism brands effectively.
Speaking at the TPO BEST award ceremony, Ms. Nguyen Thi Anh Hoa shared: “We are extremely proud to receive the Excellent Tourism Marketing Award. This award affirms our successful approach in choosing a collaborative method between state management agencies, tourism enterprises, and the community. This unity has helped us build high-quality tourism products and effective marketing campaigns, spreading the image of Ho Chi Minh City to international friends, contributing to enhancing the city’s position on the global tourism map.”
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About the TPO BEST Award
The TPO BEST Award was established to recognize creative and sustainable tourism policies, as well as the efforts to enhance the city brand value that each city has demonstrated over the past year.
More Information about the “FIND YOUR VIBES” Campaign of Ho Chi Minh City Tourism
The thematic message of the “FIND YOUR VIBES” campaign is more than an invitation for visitors to explore unique streets, stories, and flavors—it aims to evoke emotions, experiences, and rhythms unique to each individual. Each structure, landmark, and destination tells the story of a city in constant motion, where tradition meets modernity, and the past is honored with an open future. It represents a vibrant lifestyle, a dynamic spirit, always open, which the city proudly offers to every visitor.
Explore 50 Tourism Icons
The campaign opens a journey to explore 50 tourism icons, which are unique destinations, emotional experiences, interesting stories, and special cultural values of Ho Chi Minh City. This is how Ho Chi Minh City proudly recounts its 50-year journey of remarkable development—honoring its glorious past and affirming its position as a modern, dynamic, and vibrant city, ready to welcome visitors from around the world.
50th Year Logo Symbol
The 50 years of integration and brilliant development of Ho Chi Minh City’s tourism industry are marked by the impressive 50th-anniversary logo symbol. Inspired by the city’s continuous movement, the bold and dynamic lines form a heart symbolizing love, vitality, and innovation of the city. The two halves of the heart are in two colors: blue symbolizes peace, aspirations, and far-reaching dreams. Orange represents dynamism, strength, and creativity. This is the connection between the past and the future, between tradition and modernity, with each heart containing one of the 50 tourism icons, flexibly forming the meaningful number 50.
About the Tourism Promotion Organization for Global Cities (TPO):
TPO (English name: Tourism Promotion Organization for Global Cities) was established in 2002. The TPO aims to be a center for promotion, information, and communication among tourism cities in the Asia-Pacific region. The organization was established at the 5th Asia-Pacific Cities Conference (APCS) in 2002 in Fukuoka, Japan. To date, TPO has 131 city members and 56 tourism organizations and businesses from 17 countries and territories, joining hands to create a global community towards the goal of sustainable tourism development.
Ho Chi Minh City, a founding member and the only Vietnamese city on the Executive Board, actively participates in TPO activities, contributing to expanding cooperation and knowledge exchange in tourism development among member cities. In particular, through TPO, Ho Chi Minh City has been proactively and positively introducing the image of the destination to the world tourism community, contributing to attracting international visitors, especially from key markets in Northeast Asia and Southeast Asia. Since January 2024, the TPO has been renamed the Tourism Promotion Organization for Global Cities to enhance global tourism promotion.
