IS VIETNAM AN ATTRACTIVE DESTINATION FOR EUROPEAN TRAVELERS?
Vietnam offers European travelers a wealth of discoveries and unique experiences, and has long been a familiar and highly regarded destination among European tour operators.
– With its rich cultural identity and diverse history, Vietnam captivates European travelers seeking authentic cultural experiences:
+ A 4,000-Year-Old History: From the Imperial Citadel of Thang Long to the ancient capital of Hue; from the lantern-lit streets of Hoi An to over 300 years of history in Saigon – Ho Chi Minh City; from feudal dynasties to the French colonial era and the Vietnam War, Vietnam’s cultural and historical sites offer European travelers deep insights and inspiration.
+ Vibrant Traditional Culture: Visitors can immerse themselves in traditional art forms such as water puppetry and “Đờn ca tài tử”, explore bustling local markets, visit traditional craft villages, and discover the cultural diversity of ethnic minorities in Northern Vietnam and the Central Highlands.
+ Spiritual Heritage: Majestic pagodas, sacred temples, peaceful communal houses, ancient churches, and Islamic mosques together paint a diverse and harmonious spiritual landscape that invites contemplation and serenity.
Thien Mu Pagoda (Photo source: Hue Today Online Newspaper)
– Breathtaking Natural Landscapes: Vietnam’s varied terrain offers spectacular backdrops for different types of vacations:
+ Breathtaking Coastlines: From the iconic limestone karsts of Ha Long Bay (a UNESCO World Heritage Site) to the pristine beaches of Phu Quoc, Mui Ne, and Da Nang, Vietnam’s 3,200 km coastline is ideal for relaxation, sunbathing, and water sports.
+ Majestic Mountains & Terraced Fields: The terraced rice paddies of Sapa and Mu Cang Chai provide some of Asia’s most breathtaking hiking and trekking experiences, appealing to nature lovers and adventure seekers.
+ Lush Deltas & Rivers: The Mekong Delta offers a unique glimpse into life on the water, with floating markets and fertile landscapes rich in biodiversity.
Terraced fields (Photo source: Tuyen Quang Newspaper)
- Culinary Delights
Vietnamese cuisine is world-renowned and a major draw for food-loving Europeans:
+ Fresh & Healthy: Known for its fresh ingredients, lively flavors, and balanced use of herbs and spices.
+ Diverse Dishes: From the famous pho and banh mi to countless regional specialties, Vietnam’s culinary journey is endless and captivating. Cooking classes are also popular experiences for international visitors.
- Adventure & Specialized Tourism
In addition to relaxation, Vietnam caters to travelers seeking unique and active experiences:
+ Trekking & Hiking: Northern Vietnam offers abundant opportunities for mountain treks.
+ Kayaking & Caving: Exploring the magnificent caves of Phong Nha – Ke Bang National Park is a one-of-a-kind adventure.
+ Cycling Trips: Flat coastal roads and picturesque countryside provide the perfect setting for bike tours.
+ Wellness & Spa: A growing number of resorts offer premium wellness and spa services, ideal for those looking to rejuvenate.
- Growing Infrastructure & Accessibility
Vietnam has invested significantly in its tourism infrastructure, including:
+ Modern Airports: New international airports and expanded flight routes have made Vietnam more accessible than ever.
+ Enhanced Transportation: A rapidly developing highway and high-speed rail network is improving domestic travel.
+ Quality Accommodation: Vietnam offers a wide variety of lodging options, from luxurious resorts to boutique hotels and eco-lodges.
Golden Bridge (Photo Source: Thanh Nien Newspaper)
- Warm Hospitality & Safety
The Vietnamese are known for their friendliness, warmth, and hospitality. The country is also regarded as a safe destination, a key factor for European travelers planning international trips.
Vietnam offers a well-rounded travel experience—rich in history, natural beauty, world-class cuisine, adventure, and authentic hospitality—all at a highly competitive price point. These attributes make it a highly attractive and marketable destination for European buyers.
At ITE HCMC 2025, international travel agencies, operators, and buyers from Europe will have the opportunity to explore and access some of Vietnam’s most unique and sustainable tourism products—creating the perfect conditions to expand their tourism business in Southeast Asia and especially in Vietnam.
Register now for the Hosted Buyer Program to enjoy optimal benefits and get ready for a successful business journey at ITE HCMC 2025!
The International Travel Expo Ho Chi Minh City (ITE HCMC 2025) ITE HCMC 2025 is implemented under the direction of the Ministry of Culture, Sports and Tourism and Ho Chi Minh City People’s Committee, jointly hosted by the Vietnam National Authority of Tourism and Ho Chi Minh City Department of Tourism, in collaboration with Ho Chi Minh City Tourism Promotion Center and other partners. Website: www.itehcmc.travel Facebook: https://www.facebook.com/itehcmc.internationaltravel Click here to download images and promotional videos for ITE HCMC 2025 Contact Information: Ms. Pham Thi Phuong Linh Deputy Head of International Tourism Promotion Division, Ho Chi Minh City Tourism Promotion Center Mobile: 0903.252.364 | Email: ptplinh.sdl@tphcm.gov.vn |