ITE HCMC 2025 – A GOLDEN OPPORTUNITY FOR TOURISM BUSINESSES TO GO GLOBAL

I. ITE HCMC: An 18-Year Journey of Building a Reputable International Tourism Trade Destination

Honored as Asia’s Best Trade Show at the 2024 World MICE Awards, ITE HCMC has constantly expanded in scale and reinforced its influence. As Vietnam’s leading international tourism trade event, ITE HCMC places special emphasis on fostering tourism connections and development within the lower Mekong sub-region. Over 18 years of organization, the expo has earned the trust and support of government agencies, media organizations, and the domestic and international business community. It has become a strategic bridge between tourism enterprises, government authorities, industry experts, and global partners — a hub for trade, cooperation, and the shaping of a sustainable development vision for the tourism sector, particularly focusing on the major potential of the Mekong region.

Key highlights of the expo are the Hosted Buyer Program and the ITE Matching Platform for Pre-scheduled Appointments (PSA) System. ITE HCMC facilitates strategic partnerships between tourism service providers (Sellers) and international buyers (Hosted Buyers) through in-depth B2B meetings, fostering strong connections and efficient trade promotion, contributing to the strategy of shaping and elevating the competitiveness of Vietnam’s tourism industry and the Mekong region on the international tourism map.

Continuing its legacy of innovation and elevated role, the 19th edition of ITE HCMC 2025 will offer a valuable opportunity for tourism businesses to expand their partner networks, enter new markets, and maximize business efficiency amid the phase of recovery and growth of the industry.

ITE promises abundant opportunities for successful trade connections

II. ITE HCMC 2025: Breakthrough with a New Vision

Continuously expanding in scale and reinforcing its influence, ITE HCMC 2025 is receiving increased investment and remarkable growth. The 19th edition of the expo is expected to attract over 520 exhibiting units, 50 Vietnamese localities, and 240 high-level international buyers (Hosted Buyers) from more than 30 countries and territories, along with the participation of over 28,000 domestic and international visitors. Taking place from September 4th to 6th, 2025, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City, the event will feature more than 12,600 well-organized B2B trade appointments.

Under the theme “Sustainable Tourism – Vibrant Experiences”, ITE HCMC 2025 not only reflects the inevitable development trend of the global tourism industry but also demonstrates the event’s commitment to creating new values and opportunities across the entire tourism value chain. It serves as a message of the times and a pledge to build long-term value, helping to reshape the future of Vietnam’s tourism industry and elevate it on the global stage.

An overview of the key highlights of ITE HCMC 2025:

1. Impressive exhibition scale with over 520 exhibitors and 50 Vietnamese localities, all showcasing unique tourism products, services, and destinations.
2. Welcoming 240 high-level international buyers (Hosted Buyers) from more than 30 countries and territories, a 10% increase compared to 2024.
3. Visitor numbers are expected to increase by 12%, reaching over 28,000 attendees, including partners, experts, investors, media, bloggers, and consumers seeking new solutions and products for the tourism industry.
4. Generating 12,600 B2B trade appointments, a 10% increase compared to 2024, opening up numerous business cooperation opportunities for enterprises.
5. Hosting 16 key activities, including a High-Level Forum, Industry Conferences, Trend Update Seminars, and Investment–Trade Promotion Events, spread across the three-day duration of the event.
6. Featuring media coverage from 60 international media outlets, travel bloggers, and global tourism KOLs, a 30% increase compared to 2024, offering extensive promotion for ITE HCMC 2025 and its participating businesses.

ITE HCMC Drives Strong Trade Promotion

A special highlight of ITE HCMC 2025 is that it will be held concurrently with the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO), hosted by Ho Chi Minh City under the theme: “Shaping the Future of Tourism: Toward Digital and Green Transformation.” This TPO event affirms Ho Chi Minh City’s strategic role and opens up extensive international networking opportunities. Additionally, the 3rd Vietnam International Sourcing Event, gathering nearly 500 Vietnamese enterprises and more than 300 international distribution channels, will take place at the same time and venue. This synergy creates a multi-industry linkage platform, offering a golden opportunity for Vietnamese tourism businesses to connect with global entrepreneurs, access the potential MICE market, and effectively attract investment.

III. ITE HCMC 2025: A Golden Opportunity for Tourism Businesses to Break Through

The 19th International Travel Expo Ho Chi Minh City – ITE HCMC 2025 is positioned and expected to be a strategic opportunity for tourism businesses to make their mark, connect globally, and promote sustainable growth during the industry’s strong recovery phase.

1. Opportunities to Connect and Expand Markets: Leverage a network of partnerships by effectively connecting with key players in the tourism supply chain, creating new cooperation opportunities.
2. An Effective Trade Promotion Platform: Businesses will have the chance to directly showcase and introduce their unique tourism products and services to the right target audience – professional buyers and partners. In addition, companies can utilize the ITE Matching Platform to schedule B2B meetings, allowing them to connect with the right partners, optimize business efficiency, and expand collaboration opportunities. Notably, businesses will benefit from enhanced brand recognition and extensive publicity through a series of media campaigns and diverse event activities throughout the program.
3. Opportunities to Update Trends and Enhance Competitiveness at in-depth workshops and forums within the event framework to gain market insights, discover new products, and explore advanced business models – enabling businesses to refine and adapt their strategies effectively.
4. Especially, ITE HCMC 2025’s focus on the core theme “Sustainable Tourism, Vibrant Experiences”, which offers strategic opportunities:

– Developing Sustainable Tourism – Building Long-Term Value:

• Introduce and promote green, eco-friendly, and community-based tourism products that are increasingly prioritized by the international market.
• Connect with partners who share a sustainable development vision, contributing to the formation of a responsible tourism ecosystem.
• Stay ahead of the “low-carbon” and regenerative tourism trends, expand market reach, and build an environmentally friendly brand image.

– Creating Vibrant Experiences – Evoking Emotions, Elevating Destinations:

• Promote unique travel products and itineraries rich in local cultural identity, bringing travelers closer to the authentic values of Vietnamese tourism.
• Help position Vietnam as an attractive, diverse, and deeply experiential destination in the eyes of international visitors.

IV. Don’t Miss the Opportunity to Break Through at ITE HCMC 2025

With its ever-expanding scale, timely theme, and vibrant ecosystem of activities, ITE HCMC 2025 is expected to open up exceptional opportunities for connection, trade promotion, and global trend updates for all businesses. Don’t miss your chance to be part of ITE HCMC 2025 – a pivotal milestone for businesses to break through in 2025.

Delegates performing the ribbon-cutting ceremony at ITE HCMC 2024