The Japan National Tourism Organization (JNTO) was established in 1964, and JNTO’s Vietnam office was established in 2017 with the mission of promoting tourism and attracting international visitors to Japan.

This year, the JNTO Vietnam Office has been actively promoting destinations beyond the familiar golden route, with a particular focus on the four regions of Hokkaido, Chubu, Chugoku, and Kyushu. The aim is to encourage Vietnamese travelers to explore the rich cultural heritage and unique characteristics of these regions, in addition to iconic destinations such as Tokyo, Osaka, Kyoto, and Mt. Fuji.

At this event, JNTO and its co-exhibitors from Japan offer an engaging interactive space that helps visitors learn about Japan’s rich tourism information, take part in fun interactive activities, and have the chance to receive many unique gifts. Through this, JNTO hopes to inspire Vietnamese visitors to further explore Japan’s natural beauty, culture, and cuisine, along with its unique local values.