MICE tourism is regarded as one of Ho Chi Minh City’s signature tourism products, playing a pivotal role in driving the city’s tourism growth. It continues to affirm its position as a strategic spearhead, offering tremendous potential in building a sustainable tourism future for Ho Chi Minh City.
Affirming Ho Chi Minh City’s International MICE Brand
Ho Chi Minh City’s tourism brand is increasingly recognized on the international stage. In 2024, the Ho Chi Minh City Department of Tourism was once again honored as “Asia’s Leading City Tourist Board”. Ho Chi Minh City received prestigious titles including “Asia’s Leading Festival & Event Destination” and “Asia’s Leading Business Travel Destination. Renowned” travel magazine Condé Nast Traveler also listed Ho Chi Minh City among the Top 25 Must-Visit Destinations Worldwide in 2025, across all seven continents. Moreover, Ho Chi Minh City has been named “Asia’s Leading MICE Destination” by the World MICE Awards for five consecutive years—an impressive testament to the city’s position and capabilities in the international MICE tourism arena.
With a unique blend of modern infrastructure, rich historical and cultural heritage, and warm hospitality, Ho Chi Minh City has truly established itself as a leading MICE destination in Southeast Asia.
Ho Chi Minh City has been honored as “Asia’s Leading MICE Destination” for 5 consecutive years at the World MICE Awards.
Developing MICE tourism into a signature product of Ho Chi Minh City
MICE tourism (Meetings, Incentives, Conferences, Exhibitions) is considered a strategic and signature tourism product of Ho Chi Minh City for several compelling reasons, closely tied to the city’s positioning and long-term development orientation.
- A Leading economic, financial, and commercial center of Vietnam
✔ Driving Trade and Investment: As Vietnam’s economic powerhouse, Ho Chi Minh City is home to multinational corporations, major domestic companies, and key industries. This creates a high demand for meetings, conferences, exhibitions, and trade promotion events. MICE tourism not only supports but also drives these economic activities directly.
✔ An ideal destination for industry-specific exhibitions: With its prominent economic position, Ho Chi Minh City frequently hosts large-scale international trade expos and exhibitions in sectors such as technology, textiles, agriculture, construction, and healthcare. These events attract a vast number of professionals and corporate visitors, generating a steady and high-value stream of MICE travelers.
- Outstanding infrastructure and facilities
✔ Modern convention & exhibition centers: Ho Chi Minh City features large-scale, state-of-the-art venues such as the Saigon Exhibition and Convention Center (SECC), which is fully equipped to host international-level events, including the International Travel Expo – ITE HCMC 2025.
✔ World-class accommodation: The city boasts a wide range of 4- to 5-star international hotels such as The Reverie Saigon, Park Hyatt Saigon, and InterContinental Saigon. These properties offer premium amenities, fully equipped meeting rooms, and professional services tailored to MICE travelers.
✔ Convenient transportation connectivity: Tan Son Nhat International Airport (SGN) is Vietnam’s busiest air center, offering extensive domestic and international flight networks, facilitating easy access for MICE groups. The city’s urban transport system is also improving—with the metro line now operational, water buses for river transport, and a variety of ground transportation options (taxis, Grab, private rentals), ensuring seamless intra-city travel.
- High-quality human resources and professional services
✔ Skilled and experienced professionals: The development of the MICE tourism industry in Ho Chi Minh City has given rise to a strong ecosystem of Destination Management Companies (DMCs), Professional Conference Organizers (PCOs), and experienced service providers with extensive expertise in hosting international-scale events.
✔ Language proficiency and global-standard skills: The tourism workforce in Ho Chi Minh City is increasingly well-trained, with strong communication skills in English and other foreign languages, combined with high-level service professionalism that meets international standards.
- Unique fusion of business and cultural experiences
✔ Diverse entertainment and cultural offerings: Beyond business activities, Ho Chi Minh City offers an abundance of entertainment, culinary, and cultural experiences. From exploring historical landmarks and French colonial architecture to enjoying vibrant street food and dynamic nightlife, all of these enrich and elevate the MICE journey into a memorable and engaging experience.
✔ Opportunities for unique team-building and incentive programs: The city is surrounded by luxurious beach resorts in Long Hai, Vung Tau, and Con Dao—perfect for high-end incentive trips. Additionally, nearby destinations such as high-tech agricultural zones and modern industrial parks in Binh Duong, or eco-tourism sites in the Mekong Delta, offer a variety of ideal venues for team-building, discovery travel, and customized incentive programs, helping to boost participant engagement and leave a lasting impression.
- Supportive policies and strategic development orientation
✔ Priority development policies: The Ho Chi Minh City Department of Tourism and local authorities have clearly identified MICE tourism as a strategic tourism product. Specific support policies and initiatives have been implemented to encourage and facilitate the sustainable development of this segment.
- Cost-effective
Compared to many other leading MICE destinations across Asia and the world, Ho Chi Minh City consistently offers more cost-effective solutions without compromising on quality or experience. This enables organizers and MICE buyers to maximize their budgets while still delivering exceptional and memorable events.
MICE is not just one segment of Ho Chi Minh City’s tourism—it is a signature product that embodies the city’s full potential, development strategy, and global competitiveness. As a bridge between economic growth and tourism development, MICE tourism contributes long-term, sustainable value to Ho Chi Minh City.
If you are an international MICE buyer seeking a dynamic and rewarding destination for your next event, then ITE HCMC 2025 is where you need to be! Join ITE HCMC 2025, taking place from September 4 to 6, 2025, at the Saigon Exhibition and Convention Center (SECC)—right in the heart of Vietnam’s vibrant economic and cultural center: Ho Chi Minh City.
ITE HCMC 2025 offers distinctive and compelling options for meetings, incentives, conferences, and exhibitions—backed by dynamic energy, modern infrastructure, rich culture, and warm hospitality.
ITE HCMC 2025 is not just a venue—it’s an experience waiting to be discovered, celebrating the best of Vietnam’s tourism industry and the uniqueness of MICE in Ho Chi Minh City.
