As the global tourism landscape gradually reshapes, Vietnam is emerging as an exceptionally attractive destination, drawing increasing interest from European travelers. For tour operators, travel agencies, tourism service buyers, and travel professionals from Europe, attending the 19th International Travel Expo Ho Chi Minh City (ITE HCMC) in 2025 is not merely an option—it is a strategic move to capture and expand their presence in this high-potential market.
Taking place in Ho Chi Minh City—Vietnam’s dynamic economic hub—ITE HCMC 2025 is not just a typical tourism exhibition. It is a comprehensive ecosystem designed to maximize business opportunities, deliver in-depth market insights, and foster long-term partnerships, especially for European buyers and partners.
Activities at Ho Chi Minh City International Tourism Fair
Why ITE HCMC 2025 Is the “Golden Key” for European Travel Buyers:
- Access to Vietnam’s Diverse and High-Quality Tourism Supply Chain
Ø A Wide Range of Partners: From international 5-star hotel groups to unique boutique resorts, from premium to traditional culinary services, and from top outbound/inbound tour operators to niche tourism providers (such as adventure tourism, wellness retreats, community-based travel, etc.), ITE HCMC 2025 offers a comprehensive landscape of Vietnam’s tourism supply capabilities. This enables European travel buyers to find the most suitable partners for every customer segment across Europe.
Ø Direct Quality Validation: One-on-one meetings provide European buyers the opportunity to directly assess service capacity, quality, and reliability—factors that are crucial to meeting the high expectations of European travelers.
Ø New Market Segments: Explore emerging destinations and untapped tourism products not yet widely available in the competitive market, such as eco-tourism in Vietnam’s northern mountains, in-depth culinary tours in Central Vietnam, unspoiled island and beach getaways, vibrant urban tourism in major cities, or authentic river-life experiences in the Mekong Delta.
- Anticipate and Shape Vietnam Tourism Trends for the European Market
Ø Market Insights & Trend Updates: Thematic seminars at ITE HCMC 2025, led by top industry experts, will provide in-depth analyses of global tourism trends—particularly the growing interest of European travelers in Vietnam and the types of travel products that best suit this market.
Ø Responsible & Sustainable Tourism: Sustainability is an irreversible trend in Europe. With the theme “Sustainable Tourism, Liveable Experiences,” ITE HCMC 2025 will showcase pioneering Vietnamese service providers offering eco-friendly and community-focused travel products. These will help European travel buyers design tour packages that meet increasingly stringent sustainability standards expected by European customers.
Ø Product Innovation: Discover the latest tourism innovations, from applying technology in travel experiences to personalized tour packages, creating outstanding competitive advantages.
- Maximize Time and Cost Efficiency through a Premier Hosted Buyer Program:
Ø Pre-scheduled B2B Appointments: The ITE HCMC 2025 Hosted Buyer Program is professionally designed to allow you to schedule meetings in advance with potential suppliers that match your business needs. This ensures every minute at the fair is maximized, turning meetings into concrete business deals.
Ø Reduced Partner Search Costs: Instead of making multiple costly business trips to find and meet individual partners, ITE HCMC 2025 brings everything together in one location, significantly saving European travel buyers time, travel, and accommodation expenses.
Ø Favorable Business Environment: With the support of the organizers and a professional team, the negotiation and transaction process is smooth and efficient.
Activities at Ho Chi Minh City International Tourism Fair
- In-Depth Understanding of Vietnamese Culture and People – Especially Ho Chi Minh City:
Ø On-Site Destination Survey Opportunities: ITE HCMC 2025 will organize familiarization trips to key destinations in Ho Chi Minh City as part of the official program. These trips offer European travel buyers the opportunity to directly experience tourism products and services, gain insights into local culture, and develop more compelling, authentic, and well-informed tour packages.
Vietnam – A “Must-Have” Destination for European Travel Buyers
The stable growth in the number of European travelers to Vietnam (with an average annual pre-pandemic growth rate of 10–15% from key markets such as Russia, Italy, the UK, France, and Germany) demonstrates the immense potential of this market. These countries currently enjoy a unilateral visa exemption to enter Vietnam with a stay of up to 45 days, effective from August 15, 2023.
With its diverse landscapes (from UNESCO-recognized natural heritage sites to pristine beaches), rich cuisine, vibrant cultural heritage, and the warmth of its people, Vietnam fully meets the expectations of European travelers who seek authenticity, uniqueness, and meaningful value.
Activities at Ho Chi Minh City International Tourism Fair
Don’t miss the opportunity to shape the future of your tourism product list. ITE HCMC 2025 is the gateway for European travel buyers not only to find business partners but also to build a long-term strategy to expand into Vietnam’s promising tourism market.
Register now for the Hosted Buyer Program to enjoy optimal benefits and get ready for a successful business journey at ITE HCMC 2025!
