Vietnam is quickly becoming an especially attractive destination for luxury travelers from around the globe. To enrich their clients’ exploration and relaxation journeys, Middle Eastern travel agencies and tour operators shouldn’t miss out on Vietnam. The country’s tourism appeal lies in its unique blend of stunning natural beauty, rich culture, world-class services, and a thoughtful consideration for elements compatible with Islamic culture.

Currently, Vietnam tourism offers:

1. World-Class Luxury Infrastructure

Luxury tourists from the Middle East seek comfortable and high-end experiences, and Vietnam is excelling in meeting these demands:

• Five-star Resort and Hotel System: Renowned international brands like InterContinental, Four Seasons, Marriott, Hyatt, and Sheraton are established in Vietnam’s most beautiful locations such as Da Nang, Phu Quoc, Nha Trang, and Hoi An, as well as major tourist hubs like Hanoi and Ho Chi Minh City. These resorts often feature private villas with pools, personal butler services, luxurious spas, and exquisite cuisine, meeting the stringent standards of the elite. Da Nang, in particular, stands out with its opulent accommodation infrastructure, even catering to the Arab aesthetic favored by Middle Eastern travel buyers.
• Luxury Cruises on Halong Bay: Overnight stays on five-star cruises boast unique designs, personalized services, gourmet dining, and exclusive entertainment activities amidst a natural world wonder, proving to be a powerful draw.
• International-Standard Golf Courses: Vietnam is home to numerous golf courses designed by world-class architects and golf developers, offering premium golfing experiences amidst stunning landscapes, especially in Da Nang.

Visit the booth at ITE HCMC Fair

2. Unique and Personalized Experiential Tourism Products

Luxury tourists seek not just opulence but also unique, personalized, and culturally immersive experiences, and Vietnam can perfectly cater to this:

• Cultural and Heritage Tourism: Vietnam boasts 5 UNESCO-recognized World Cultural Heritage Sites, including the Complex of Hue Monuments, Hoi An Ancient Town, My Son Sanctuary, the Central Sector of the Imperial Citadel of Thang Long, and Ho Dynasty Citadel, along with 15 Intangible Cultural Heritage sites. At these destinations, luxury guests can partake in private tours with professional guides, delving deep into local history, architecture, and customs.
• Exquisite Culinary Experiences: From private fine-dining experiences at Michelin-starred restaurants and cooking classes with renowned chefs to meticulously curated street food tours, Vietnam offers a diverse, fresh, and organic gastronomic journey.
• Luxury Adventure and Exploration Tourism: This includes helicopter tours over Halong Bay or yacht tours in Quang Ninh, Hai Phong, Ho Chi Minh City; luxury motorcycle tours exploring Hai Van Pass with support vehicles; or private diving excursions in Phu Quoc and Nha Trang. Furthermore, Vietnam is naturally blessed with 11 World Biosphere Reserves, 3 UNESCO Global Geoparks, and 9 Ramsar Sites, which can certainly attract Middle Eastern tourists who enjoy exploration.
• Wellness & Spa Services: Resorts focusing on yoga, meditation, traditional and modern spa therapies offer ultimate relaxation and rejuvenation. They can also design customized packages for luxury Middle Eastern travelers.

3. Focus on Islamic Culture and Halal Factors

With over 250,000 Muslim followers and being a friendly nation without religious conflicts, Vietnam is a safe country for Middle Eastern tourists. Moreover, Vietnam emphasizes and pays attention to Islamic culture and Halal factors to attract Middle Eastern guests:

• Halal Cuisine: The number of restaurants and hotels offering Halal food or being Muslim-friendly is increasing, especially in major cities and key tourist destinations like Da Nang, Ho Chi Minh City, and Hanoi.
• Prayer Facilities: Some hotels are beginning to provide prayer rooms or Qibla direction indicators in rooms, demonstrating respect for the beliefs of Muslim travelers.
• Hospitality and Safety: Vietnamese people are renowned for their friendliness and hospitality, coupled with a stable political environment and high security, ensuring peace of mind for visitors.
• Cultural Respect: Tourism service providers are being trained to better understand the culture, customs, and needs of Middle Eastern guests, ensuring a suitable and comfortable travel experience.

4. Air Connectivity to Major Vietnamese Cities

The establishment of direct or limited-stop flights from major Middle Eastern hubs (like Dubai) to Vietnam’s key tourist cities (such as Hanoi, Ho Chi Minh City, and Da Nang) has significantly reduced travel time, making it much more convenient for luxury travelers. Major airlines have launched direct routes, opening doors for a substantial number of affluent tourists from the Middle East. Emirates, the world’s leading international airline, officially began operating its Dubai – Da Nang route with four flights per week from June 2, 2025, bringing high-end international visitors and a new potential market from the Middle East to the city on the Han River.

5. Reasonable Costs

Although it targets the luxury segment, tourism in Vietnam remains cost-competitive for high-quality services compared to many other luxury destinations worldwide, offering exceptional value for money to visitors.

In summary, Vietnam is continuously evolving to become an ideal destination for luxury tourists from the Middle East, not just with its beautiful landscapes and opulent services, but also through its deep understanding and respect for their cultural and religious values.

Tapping into the luxury travel market from the Middle East is a crucial and promising strategy in Vietnam’s tourism development orientation until 2030. This strategy will not only help diversify the international tourist market but also elevate Vietnam’s tourism image, aiming for sustainable and high-quality development.

Visit the booth at ITE HCMC Fair

Middle Eastern travel buyers can explore Vietnam’s standard and luxury tourism products and destinations at the ITE HCMC 2025 international tourism fair, held from September 4 to September 6, 2025, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City.

ITE HCMC 2025, with the theme “Sustainable Tourism, Vibrant Experiences,” is expected to feature over 520 exhibitors and domestic localities. It anticipates attracting 240 hosted buyers from more than 30 countries and territories, facilitating 12,600 B2B meetings between international and Vietnamese tourism businesses.

Middle Eastern travel buyers, register for the Hosted Buyer Program today to receive optimal benefits and get ready for a successful business journey at ITE HCMC 2025!

Vietnamese tourism businesses also have the opportunity to meet and network with Middle Eastern travel buyers at ITE HCMC 2025!